visualsoft

One of the most important decisions is which stand space to choose and how big.  It can take much discussion and negotiation to find the best spot for you and often it’s about trial and error.  However there are some ways you can minimise the risk of picking a bad spot such as planning early and sussing out an event the year before to identify areas of heavy traffic. If you are a smaller business you may feel nervous about being positioned amidst larger companies.  However don’t be – this... Read More

Your choice of high quality stand space is severely impaired if you leave it too late!  Make sure you start looking as early as possible as many companies book up prime spots a year in advance.  In order to start reviewing the stand spaces available make sure you are clear about your exhibition objectives and what type of display stands you are likely to go for.  If you are exhibiting a new show you might want to leave booking later on as you can get some great deals later on... Read More

When you choose display stands and display boards for your show you can ensure that customers are attracted to the stand by the innovative use of graphics and softer touches to make the stand welcoming and friendly.  When it comes to graphics you need to make them inspiring and eye catching.  The bigger you can make them the better as people can easily overlook smaller graphics in the maze of exhibition stands.  Keep text to a bare minimum as reams of copy will switch a customer off.  In an exhibition... Read More

An important part of marketing for your exhibition or tradeshow is to identify which groups are likely to be interested in your products and services.  Take time to research this and look over company data such as sales data and customer service records.   Existing customers – these are the important group of individuals or businesses who are trading with you currently.  You main goal should be to create loyalty and to nurture and build upon your existing relationship. Technical personnel – this group will be attracted by any technical... Read More

The most important decision when getting ready for a show or event is ensuring you have picked the best display stands for the exhibition.  There is a wide range of styles, materials and sizes available here at Panel Warehouse to ensure you can find display stands for all purposes.   Once you have chosen the style of display panels you can further adapt them to communicate your marketing or brand message using eye catching graphics and smart messaging. Another tip is to choose your display stand based on the amount... Read More

When exhibiting the part of the planning process that will take the most thought and energy is choosing display stands and display panels.  The process can take time so start as early as six months before if the exhibition is a large one. When choosing a supplier make sure they are reputable and have a well established history providing quality display stands.  You should have given some though to the type of display stands you are looking for and this will impact your choice of supplier.  Are you looking for... Read More

Setting a marketing budget for your exhibition is important to keep you focused on what you are spending but before you submit your final figures to the managing director make sure you’ve thought of everything.  Thinking about your exhibition budget and ensuring you include everything can be something of a challenge particularly if you are starting from scratch.  If you have carried out the exhibition or a similar one in the past, look back at the previous budget and invoices to get an idea for your forecast. However bear in... Read More

An important part of the exhibition planning process is to assign key objectives.  Taking part in an exhibition particularly a national one is expensive so you want to make sure you make the best use of your time there and that everyone knows what they should be doing. You wouldn’t contact a potential customer without having objectives and doing your research now would you?  Attending an exhibition is no different.  To keep people focussed and motivated it’s always good business sense to set targets and overall goals.  For example what... Read More

When it comes to taking part in an exhibition you can very quickly run out of time in the run up to the event.  The amount of time it takes to plan an exhibition is often overlooked and many event organisers find the process unnecessarily stressful.  To cut down on the panic and issues created by poor planning schedule in your diary to meet up with key exhibition team members a good four months before the show date.  This will give you and the team time to consider what needs... Read More

Panelwarehouse.com is already looking forward to the New Year and the start of a brand new decade. 2010, however, will also see the VAT rate rise back up to 17.5% which affects all businesses in the United Kingdom – we at Panelwarehouse.com are sadly no exception to this legislation.   As of January 1st, 2010, all prices on our display boards, display panels, room dividers and other products will come with the new VAT rate of 17.5% included on the receipt. Luckily, for consumers, this policy doesn’t come into effect... Read More