Creating the look and feel of your display stands

When you choose display stands and display boards for your show you can ensure that customers are attracted to the stand by the innovative use of graphics and softer touches to make the stand welcoming and friendly. 

When it comes to graphics you need to make them inspiring and eye catching.  The bigger you can make them the better as people can easily overlook smaller graphics in the maze of exhibition stands.  Keep text to a bare minimum as reams of copy will switch a customer off.  In an exhibition few customers will take time to read a large block of text.  If copy is used make the emphasis on the buyer and both to the point and snappy.  Always use the company logo as this is another good place to develop brand awareness.

You should take time to agree graphics.  Amends, last minute orders and overtime costs will eat into your budget.  Plan your graphics and leave plenty of time to review proposals and always write a brief.  Time constraints can lead to mistakes.

Furniture can be used to welcome customers to the display stands.  Put literature out on tables and other product information along the sides.  Avoid cluttering the front of the stand as you want it to be easily accessible by customers.  Chairs should be used by customers only – there’s nothing more unprofessional than a group of staff slouching around the table.

Here at Panel Warehouse we have display stands on offer to ensure your stand puts the competition in the dark.