Display stands and panels

One of the most popular types of display stands is the banner stand. These sought-after display stands are great for businesses who attend a variety of exhibition and trade show events as they are portable and convenient to use. They come in a range of sizes to suit most exhibition needs and can be adapted for each show. The banner stands are ideal for creating a wide space for you to create your brand message or campaign graphics. You can create a stunning design with banner stands as the backdrop... Read More

It has been a challenging time for most businesses and it’s a common story to hear that marketing budgets have been slashed as a result this year. The credit crunch can make a big impact on the amount of funds available to purchase display panels and display stands for up-coming events and exhibitions, and this can pose a headache for the marketing manager. If you are lucky you can simply revamp your old display stands choosing to keep graphics as they are – however if you don’t have suitable equipment... Read More

If you are looking for a way of promoting a new product in your store then promotional display stands are an excellent marketing tool that can effectively draw attention to your store and products.  These lightweight portable display stands provide you with a means to creating eye catching displays with a counter top to demonstrate products or to offer food and drink to passing trade. These versatile display stands can be used on your premises in a prominent position to encourage customers to impulse purchase.  You can utilise staff to... Read More

Panel display stands are versatile pieces of promotional kit that appeal to a wide cross-section of needs whether in business, education or not-for-profit sectors.  There is a wide range of styles and choice from small counter top display stand to the jumbo sized display stands.  When choosing your display stands think about your marketing needs and the audience that you are trying to communicate with.  Where are you potential customers likely to see a marketing display?  If you have a store for example then customers will generally end their shopping... Read More

Most small businesses will gain business from attending trade shows and conferences.  There are many events available to attend for all industries and they can be a great source of new business.  It is often also an ideal opportunity to scout around and eye up what the competition are doing, look out for new suppliers and gain feedback from existing and potential customers.  However the main goal of a tradeshow or conference should be to showcase your company and its products or services.  In these competitive markets you want a... Read More

A great way of launching a product or announcing the opening of your store or boutique is to hold an event where you invite your target market in the local area.  When launching a new store it can be an effective way of striking up a relationship with customers and attracting them to satisfy their curiosity and view the latest addition to their high street. To notify the locals you can use invites via a door drop to your target demographic.  The invite must be eye catching and appropriate to... Read More

Once you have selected the best position and decided on whether you want to opt for space only or a shell scheme you’re still only a part way there to finalising your selection.  A big consideration is how big to make the stand space as this will obviously have implications for your budget affecting the amount of display stands and display panels along with graphics.  It will also have an impact on what you can do on your stand.  A bigger space gives you the opportunity to set up product... Read More

One of the most important decisions is which stand space to choose and how big.  It can take much discussion and negotiation to find the best spot for you and often it’s about trial and error.  However there are some ways you can minimise the risk of picking a bad spot such as planning early and sussing out an event the year before to identify areas of heavy traffic. If you are a smaller business you may feel nervous about being positioned amidst larger companies.  However don’t be – this... Read More

Your choice of high quality stand space is severely impaired if you leave it too late!  Make sure you start looking as early as possible as many companies book up prime spots a year in advance.  In order to start reviewing the stand spaces available make sure you are clear about your exhibition objectives and what type of display stands you are likely to go for.  If you are exhibiting a new show you might want to leave booking later on as you can get some great deals later on... Read More

When you choose display stands and display boards for your show you can ensure that customers are attracted to the stand by the innovative use of graphics and softer touches to make the stand welcoming and friendly.  When it comes to graphics you need to make them inspiring and eye catching.  The bigger you can make them the better as people can easily overlook smaller graphics in the maze of exhibition stands.  Keep text to a bare minimum as reams of copy will switch a customer off.  In an exhibition... Read More