Display stands and panels

Tradeshows and exhibitions are a powerful way of driving a brand message or launching new products.  They provide you with the perfect arena to show your company in a positive light if you get the design and display stands right.  However many companies do not make the return on investment that they should.  Regardless of how appropriate the message is that you are looking to deliver to your target audience, if you do not have the correct staff to execute the delivery you will fail. Many companies leave the staffing... Read More

The growth of the tradeshow market has been significant in recent years and with the down turn in the economy the importance of presenting your business in the exhibition arena is greater than ever before.  A well chosen trade show provides you with the platform to showcase your company to a specific audience that is interested in the services that you and your industry offer.  It is also a great way of meeting new suppliers and partners. It is therefore imperative that you think carefully about the display stands that... Read More

When it comes to creating powerful designs for display stands you need great skill, practice and a sense of perfection to pull off an exhibition stand that will stand out from your competitors.  How do you transform simple display panels into a design of flare and creativity?  Here are some tips: Get inspired You can seek inspiration from many sources and often it is where you least expect it.  Start by taking a fresh look at your product or service and think about what the product means to customers.  You... Read More

There has been an increase in traffic to overseas exhibitions over the past few years.  As technology makes world markets more accessible more companies are heading to tradeshows and event abroad to target new markets.  This can create some logistical dilemmas when sourcing display stands and designing the layout of such events but as the need grows for UK businesses to find display stands that can travel well there are some excellent products on the market. If you are looking into marketing your products overseas then there are a few... Read More

Research has shown that women in particular are provoked by display stands in store to make a purchase decision.  These impulse buys are often prompted by eye catching and colourful display stands positioned at the end of aisles or near the cash till with designs and products that appeal to women in general.  The top products that inspire women to buy are cosmetics and beauty products.  It seems that even in these harsh economic times that these types of purchases are increasing rather than dwindling as one might expect. It... Read More

After picking a trade show or exhibition venue, the next stage is to choose your stand space, set a budget and finally choose from a variety of display stands.  There are so many different stand types available that it can be quite a daunting decision.  After all you want to ensure that you make the best choice fro your business needs and ultimately generate the best results with your hard earned marketing spend. In order to make an informed choice you need to investigate the display stands that are available. ... Read More

In recent times the designs of trade show display stands has shifted towards a mix of technology, good design and creating interactive display boards.  Exhibitions held so far this year have proved this to be true and the innovative use of lighting and the design of inviting display boards have proved effective in attracting passersby to stands.  Technology can be incorporated simply and effectively into display panels.  The most basic use of technology with stand design is the incorporation of an LCD or plasma screen imbedded in the display panel. ... Read More

When it comes to display stands you’ll find a dizzying array of styles, colours and sizes. There are some great products on the market that can help you to enhance your presence at events and exhibitions and create a winning display that will raise your profile and generate great sales.    Pop Up Displays   A pop up display is possibly one of the most convenient and hassle-free designs of all the display stands. These stands fold down into a compact size and normally come with a carry case to make them... Read More

When developing your display boards there are some simple steps you can take to ensure the investment you make provides you with the sales and profits you’re looking for. Here are some guidelines for getting the most out of these valuable promotional tools:   Agree your message: Think carefully about what you want to achieve and the type of image and message you are trying to communicate. Are you using the display boards to create brand awareness? Is there a particular product you are looking to launch? What is your target audience and what is... Read More

When handled professionally, trade shows and exhibitions can be very powerful marketing tools. By using appealing display stands you can attract new business to your company quickly and easily. The first step is to ensure you have the right corporate image. If done right, a good corporate image can be a powerful asset to the company and increase your business reputation. The use of design, logos and colours can transform a display board and draw in the crowds to find out more about your business.    When designing the graphics you must ensure that... Read More