Women influenced to buy by display stands

Research has shown that women in particular are provoked by display stands in store to make a purchase decision.  These impulse buys are often prompted by eye catching and colourful display stands positioned at the end of aisles or near the cash till with designs and products that appeal to women in general.  The top products that inspire women to buy are cosmetics and beauty products.  It seems that even in these harsh economic times that these types of purchases are increasing rather than dwindling as one might expect.

It is believed that this is due to products such as lipsticks or eyeshadows are still viewed as affordable treats and that in these times of restraint and thrift women feel justified in splashing out on these smaller purchases.  The savvy retailer can home in on this need by using display stands to attract women to these types of products.

Research has also shown that women rely heavily on stores to provide them with product advice.  This is particularly apparent in the health care and beauty industries which again provide retails with opportunity to promote products and help women to make purchasing decisions.  In store advice via display stands comes second to only the internet in influencing women’s purchasing decisions.

Display stands can be positioned prominently in store using attractive designs and graphics in conjunction with in store discounts and promotions.  Ensuring that there is plenty of approachable staff available to offer guidance and further information is a way to ensure that the purchase decision is made.

For advice on display stands we at Panel Warehouse can offer you expert guidance to ensure you can create effective displays in store.