Overseas exhibiting needn’t cost a fortune

There has been an increase in traffic to overseas exhibitions over the past few years.  As technology makes world markets more accessible more companies are heading to tradeshows and event abroad to target new markets.  This can create some logistical dilemmas when sourcing display stands and designing the layout of such events but as the need grows for UK businesses to find display stands that can travel well there are some excellent products on the market.

If you are looking into marketing your products overseas then there are a few considerations to make.  Firstly are you going to take display stand with you or will you employ an exhibition stand agency abroad?  If you decide on the latter you will need to overcome the language barrier and also understand local trading customs to ensure you don’t end up with a problem on your hands.  In the short term it can cut costs but if you fail to brief the agency properly it could become expensive.  By sourcing display stands in the UK you can be sure of the quality and workmanship.  Obviously you will need to factor in the additional costs of transportation but with many display stand coming in lightweight materials this needn’t be huge.

Many suppliers of display stands now also distribute abroad which can actually prove to be cheaper than sourcing display stand locally.  In comparison to costs in the UK labour and materials are very expensive in Europe for example.  

We at Panel Warehouse can advise you on the best display stands for use overseas and help you to make your overseas exhibitions a success.