Focus on your spending
Setting a marketing budget for your exhibition is important to keep you focused on what you are spending but before you submit your final figures to the managing director make sure you’ve thought of everything. Thinking about your exhibition budget and ensuring you include everything can be something of a challenge particularly if you are starting from scratch. If you have carried out the exhibition or a similar one in the past, look back at the previous budget and invoices to get an idea for your forecast. However bear in... Read More